• The campaign successfully gathers more than one million three hundred thousand kilos of garbage
• Participants included authorities, business groups, ONG’s and students

The Vitro voluntary group joined the campaign.

For the purpose of creating public awareness and informing the general public about the problems concerning the environment and the need to engage society in preventive measures and solutions, the Vitro voluntary group joined the campaign “National Crusade for Clean Beaches, Rivers, Lakes and Ravines”, which was able to collect over 1’445,000 kilos of garbage.

“We are a socially responsible company and for that reason we seek to do all that is within our power to leave a better world for future generations; participating in this crusade for refuse collection was no exception” assures us Lucía Sada, Coordinator for Social Responsibility for Vitro.

She adds that the determined participation of more than 150 Vitro volunteers contributed to the collection of more than 2.3 tons of garbage from the “Primavera Forest, in Chapala (Jalisco); 3.5 tons of refuse from the Valle de Bravo reservoir in the state of México; and 5 in the Ravine of Rio San Borja in the Álvaro Obregón Municipal District (Distrito Federal).

This campaign was conducted between the 1st and 29th of November in 25 states of México through the joint efforts of Televisa Verde, Televisa Regional, the National Commission for Protected Nature Areas (CONANP), the Secretary for the Environment and Natural Resources (SEMARNAT), the National Water Commission (CONAGUA) and COSTA SALVAJE.

Also, joining these groups were business groups such as Volaris, the Chrysler Foundation, Grupos Posadas, PASA, Gen Industrial as well as members from ONG, students and municipal workers from the different locations involved.

“We have once again shown that one of our principal corporate objectives is to carry out and live our vision for sustainable development and social responsibility beyond the confines of our installations”, she concludes.

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