• The company begins an advertising campaign to inform the public about the intrinsic benefits that glass containers offer to the consumer.
• The scope of the campaign covers supermarket and general merchandise stores, magazines, advertising spaces in the subway of Mexico City as well as the electronic media.

Glass protects the foods and beverages of your loved ones.

With the objective of conveying the multiple benefits that the use of glass containers offers, Vitro kicks off a campaign in different advertising mediums with the firm commitment of increasing the confidence, awareness and preference for those products that are glass or contained in this material.

Roberto Romero, Marketing Director for Vitro’s Glass Containers business unit, points out that through this campaign called “Sharing in Life” we are looking to show the innumerable benefits of this material.

“Glass is the best option for a container, since it does not alter flavors, aromas, nor the particular properties of the product contained within, making it an ideal material for packaging food or drink”, he confirms.

 Besides, glass is 100 percent recyclable which makes it environmentally friendly.

“Everyday more and more people become concerned about their health and lifestyles within the environment we all live as they consume products in containers that conserve flavor, and freshness while at the same time make the least possible negative impact on the environment”, he added.

Glass is 100 percent recyclable.

The campaign kicked off in November with the placement of the print advertising materials in the leading chain supermarket stores in the cities of México, Guadalajara and Monterrey.

The signing was installed at the point of sale in a total 170 stores with the objective of helping the end user become aware of the goodness of glass.

The campaign will also spread the message through magazines and specialized publications that focus on the target consumer as well as banners and posters in the subways of Mexico City striving to impact 5 million potential consumers daily.

“The campaign mainly utilizes print materials in the first stage, however, in a second stage we will use the electronic media”, explained Romero.

Fernando Gutiérrez, Promotion and Publicity Supervisor for Vitro’s Glass Container business unit, points out that through this campaign “Sharing in Life” we attempt to bring back memories of those special moments when glass was present in our lives.

“The images recollect different circumstances, moments, experiences and memories where glass shared in the lives of all of us; from the early months of our lives, our infancy and through the youth years where we shared good times with our friends”, he assured.

The campaign includes emotional images such as a baby that feeds from a glass bottle, a little girl that savors the contents of a marmalade jar, a young boy who enjoys a refreshing drink from a bottle, a soccer game table with a beer bottle and a crystal clear bottle in water emphasizing that glass is 100% recyclable, among others.

Glass preserves the natural flavors.

“These are special moments in the lives of all of us and, possibly without realizing it, glass has always been there protecting the food or beverage we cherish, keeping the contents fresh of the beverages we drink, conserving the natural flavors and joining us in those special moments we enjoy with our friends”, he concludes.

Through this campaign Vitro consolidates its commitment to social responsibility and sustainable development by promoting a glass culture, a material that offers innumerable tangible benefits to humans and the environment.

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